In times of constant environmental changes and market uncertainty company survival depends on its ability to implement changes both inside and outside the firm. Strategic entrepreneurship increase employee business commitment and evolve managerial staff into leaders of their work environment which ultimately leads towards improvement and value increase of the entire company.

Constant increase of the competition business strength as well as changes in customer preferences force companies to improve their management systems as well as to seek out new technological solutions. Process management allows to characterize good practices which develop business efficiency leading towards operational process optimalization and standardization which ultimately will increase the level of organizational effectiveness.

Constant search for business opportunities is the foundation of company’s longevity. Firms also need to introduce changes to their management models in response to competitor business actions. Organizational renewal allows for the reconstruction of the particular parts of the company which leads to organization performance improvement, innovative thinking stimulation and successful market competition.

Slowdown in the economic growth caused by the economic crisis forces the companies to seek out new solutions which will help them to satisfy the constantly changing needs of their customers as well as to maintain competitive advantage. Innovation management inspire creativity of the entire company which allows for new ideas generation and implementation to ultimately stimulate the firm towards further development and higher business effectiveness.